1. Begin with an idea, a string of ideas.
Ex: Mario had help with his movie. He did a lot of the work himself.
9. Give it that Wallace shine. Replace common words with their oddly specific, scientific-y counterparts. (Ex: ‘curved fingers’ into ‘falcate digits’). If you can turn a noun into a brand name, do it. (Ex: ‘shoes’ into ‘Hush Puppies,’ ‘camera’ into ‘Bolex’). Finally, go crazy with the possessives. Who wants a tripod when they could have a ‘tunnel’s locked lab’s tripod’? Ahem:
It’s obvious someone else had a hand in the screenplay, but Mario did the choreography and most of the puppet-work personally — his little S-shaped arms and falcate digits are perfect for the forward curve from body to snout of a standard big-headed political puppet — and it was, without question, Mario’s little square Hush Puppies on the H^4’s operant foot-treadle, the Bolex itself mounted on one of the tunnel’s locked lab’s Husky-VI TL tripods across the over lit closet, mops and dull-gray janitorial buckets carefully moved out past the frame’s borders on either side of the little velvet stage.
10. Practice. Take one sentence — any sentence — and Wallacize it. Turn ten boring words into a hundred good ones.
Worth a study, linked from Kottke.org